Academics explore how entrepreneurs can navigate AI disruption at Jinju forum
JINJU, South Gyeongsang Province — Academics explored how entrepreneurs can turn artificial intelligence (AI)-driven disruption into business opportunities and solutions to social challenges at the 2026 Jinju K-Entrepreneurship International Forum. The fourth session, held Tuesday, the second day of the forum, examined how individuals and organizations can navigate uncertainty and turn…
JINJU, South Gyeongsang Province - Academics convened at the 2026 Jinju K-Entrepreneurship International Forum to examine how entrepreneurs can leverage AI-driven disruption into business opportunities and solutions for societal issues. On Tuesday, the second day of the forum, the fourth session specifically focused on navigating uncertainty and using technological advancements to their advantage.
Erkko Autio, who serves as the chair in technology transfer and entrepreneurship at Imperial College London, highlighted that AI has significantly reduced the technical and financial barriers to product development. He explained that in the past, entrepreneurship was constrained by the need for engineering expertise and substantial financial resources.
However, with AI, these barriers have been significantly lowered, enabling anyone to create the products they envision. Autio emphasized that while the AI aspect has changed the technical requirements, the true competitive advantage now lies in the entrepreneurial process itself, which demands time and effort, as well as in the product development process.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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