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A $50 Million Bra, Kylie Jenner, and the Hard Truth About Nostalgia Marketing

Victoria’s Secret brought back its iconic fashion show and its most expensive fantasy bra ever. What the brand’s high-stakes comeback teaches every business about the trap of the past.

A $50 Million Bra, Kylie Jenner, and the Hard Truth About Nostalgia Marketing

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

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