82WORLD: LA Best Moments: ATEEZ Brings It Home, P1Harmony’s Big Tease and a BTS Throwback

In its inaugural 82WORLD: LA festival, indie K-pop label hello82 proved that they were big on scale without sacrificing the personal touch that has defined their brand. The event, which took place over two days at Los Angeles State Historic Park from October 17-18, drew an estimated 11,000 fans.

Headlining the festival were ATEEZ and P1Harmony, alongside other popular K-pop boy bands like 8TURN, AMPERS&ONE, and xikers, as well as girl groups GIRLSET and cosmosy. Additionally, J-pop sensations BE:FIRST and surprise addition FiveALIVE took the stage.

Sunday was dedicated to ATEEZ and their global fanbase, ATINY, as the group turned the park into an all-day celebration with ATZ programming. The highlight of the festival was undoubtedly ATEEZ's concert, which concluded the weekend-long event.

However, the festival was more than just performances. Fans engaged in various activities between sets, such as playing games like "This or That?" with their favorite acts, exchanging photocards with idols, and attending dance lessons. They navigated the festival grounds, weaving through merch booths, photo opportunities, and food trucks.

The fan-centric approach that defines hello82 was evident from the start. Founded in 2018 by Jae Yoon Choi, the company has grown by connecting K-pop acts with international audiences through album distribution, exclusive merchandise, event pop-ups, and dedicated Fan Spaces in Berlin and New York City. Choi expressed that 82WORLD: LA was a culmination of everything the company had achieved since its inception, with the goal of creating unforgettable moments between artists and fans, regardless of their location.

Billboard reporters were there throughout the weekend to document the various highlights of 82WORLD: LA.