Sony Pictures Television Hires Lauren Glaubach, Former YouTube and Pinterest Exec, to Lead Digital and Social Distribution Strategy

Sony Pictures Television has appointed Pinterest executive Lauren Glaubach as its new EVP of distribution, digital, and social platforms. In her newly established position, Glaubach will spearhead the studio's expansion across digital platforms, particularly YouTube, to identify new opportunities for film and TV content to engage audiences and boost revenue. She will report to distribution and networks presidents Jason Spivak and Paul Littmann.

This hiring comes as Sony Pictures Television's digital business has grown to include a YouTube version of "Jeopardy!" and "Reading Rainbow," as well as a partnership with professor Brian Cox for premium original content. As EVP of distribution, digital, and social platforms, Glaubach will be responsible for developing a comprehensive growth and monetization strategy.

Spivak and Littmann expressed their excitement about Glaubach's addition to the team, praising her extensive experience in content, platforms, and audience engagement. "Lauren has spent her career working at the intersection of content, platforms, and audiences, and has a proven track record of building and growing digital businesses," they said.

Glaubach, a graduate of Harvard Business School and Princeton University, previously served as Pinterest's VP and head of global content partnerships. In that role, she managed an international team focused on the platform's content producer network and creator community growth. Glaubach has also worked at the Walt Disney Company and BloomSpot, showcasing her diverse experience in the industry.

In her new role, Glaubach expressed her enthusiasm for joining Sony Pictures and working with the talented team to create digital experiences that meet audiences where they are, deepen their connection to the studio's content, and open up new possibilities for its iconic brands.