Salesforce invertirá en España cerca de 900 millones en cinco años

American software giant Salesforce is set to invest nearly $900 million in Spain over the next five years, aiming to boost its growth in Southern Europe during its AI-driven offensive. The investment, announced yesterday, will see the company convert Madrid into a reference center for accelerating its business in Southern Europe.

This move coincides with the opening of Salesforce's new Madrid headquarters, located on Paseo de la Castellana, which will house a team specialized in deploying AI solutions for clients and partners.

Salesforce predicts that this center will play a crucial role in nurturing talent and expanding use cases for AI agents. The new unit will consist of engineers working directly with companies to design and implement AI-based use cases. Additionally, Salesforce will launch a program to attract and train graduates from various countries in the Southern EMEA region, providing them with one year of intensive training in Spain before joining the company's home markets.

Miguel Milano, Salesforce's president and operations chief, emphasized that the investment reflects the company's long-term bet on the Spanish technology ecosystem. Milano joined Salesforce this year, becoming the right-hand man to CEO Marc Benioff and one of the most influential Spanish directors in Silicon Valley. He believes Spain offers the right conditions to become one of Europe's AI hubs, thanks to its talented workforce, ability to attract international professionals, and mature business environment.

The investment also marks a new chapter for Salesforce's Spanish subsidiary, under the leadership of Natalia Escobedo, who succeeded Enrique Polo as head of Salesforce Iberia. Escobedo stated that this commitment will strengthen Spain's AI ecosystem and accelerate the adoption of autonomous agents. Since moving to Spain in 2003, Salesforce has created 600 jobs in the country, serving clients such as Repsol, CaixaBank, Telefónica, and public institutions like the Community of Madrid.