NVIDIA Advances Agentic Security for Media, From European Public Service Broadcasting to Global Content Production

At a recent creative industry event in Berlin, jointly hosted by Adobe, Bertelsmann, NVIDIA, and UFA, significant strides were announced in intelligent media technology. The European Broadcasting Union (EBU), in partnership with NVIDIA, is set to expand its sovereign framework with cloud services, open models, and integration partners. This collaboration aims to equip European public service broadcasters with the necessary tools while maintaining control over data, infrastructure, models, and security.

Adobe Frame.io is also making headlines for its acceleration of video agent search capabilities through NVIDIA GPUs. This development allows German TV and film producer UFA to locate relevant video moments more swiftly. The enhancements, achieved via NVIDIA accelerated computing, include video decoding with NVIDIA NVDEC, optimized AI inference with TensorRT, and preprocessing and embedding generation using the CUDA platform.

These improvements translate to about 5 times faster embedding generation, up to 4 times higher throughput, and up to 5 times reduced latency for search processing.

Adaptive to the needs of the broadcasting industry, Adobe has also introduced a new two-frame-per-second proxy. This proxy is approximately 80% smaller than its predecessor, reducing storage and transfer requirements while preserving visual detail essential for search functions. For UFA, a major German film and TV producer, this translates to processing over 3,500 hours of programming annually, including the daily series "Gute Zeiten, schlechte Zeiten."

By enabling editors to quickly locate specific video moments based on visual cues, semantic search significantly streamlines the editing process.

Antonio Arcidiacono, chief technology and innovation officer at the EBU, emphasized that these advancements provide broadcasters with a unified foundation to enhance resilience, maintain control, and deliver accountable advanced services that uphold audience trust. NVIDIA’s Delphine Ernotte highlighted the importance of sovereign cloud infrastructure and open models in enabling Europe’s public service media to innovate while safeguarding data, editorial independence, and cultural diversity.