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Monday, 19 October 2026 Reading Room

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Logistics fiasco or clever marketing? Apple's iPhone Duo sellout might not be such a mistake

Hype for the $1,999 foldable is now through the roof – but you might be able to get one before January 2027.

creativebloq.com ·

Logistics fiasco or clever marketing? Apple's iPhone Duo sellout might not be such a mistake

Apple reported an "extraordinary" demand for the new iPhone Duo upon the opening of pre-orders on Friday, Oct 16. The shipping estimates, however, have slipped to the end of January 2023 just minutes after pre-orders began. The company stated they are working to expedite the delivery of this revolutionary device and will continue to accept online orders.

Apple Stores worldwide are preparing to welcome customers to experience the iPhone Duo and the full iPhone lineup. Many customers encountered shipping delays into November when trying to secure a pre-order on the product's launch date, Oct 23. The delays are consistent across all colors and storage configurations, ranging from 256 gigabytes to 2 terabytes.

This marks one of the first major product introductions under new CEO John Ternus, who assumed leadership in September. Bloomberg Intelligence analysts predict iPhone Duo sales could surpass 14 million units and generate US$28 billion in sales for the fiscal 2027 year. They suggest that persuading current Pro and Pro Max owners to switch to the foldable could boost the iPhone's average selling price by 82% and 67%, respectively.

The iPhone Duo launch has been significantly more challenging compared to the iPhone 18 Pro and Pro Max debut in September, which proceeded smoothly for customers with timely orders.

Written by urgent.news from The Business Times - Companies & Markets's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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