Initiative Unveiled to Give Businesses Flexible Access to Professional Accounting
Business leaders, entrepreneurs and industry stakeholders gathered in Lagos as TheWhy Consulting introduced a flexible alternative to traditional accounting support for SMEs and MSMEs and financial advisory support whenever they
In Lagos, TheWhy Consulting unveiled a new initiative to provide flexible accounting and financial advisory support to small and medium-sized enterprises (SMEs) and micro, small, and medium-sized enterprises (MSMEs). The event, themed "Beyond the Shoebox: From Chaos to Clarity," took place in Sabo-Yaba, Lagos. Adewale Adetunji Kehinde, Managing Consultant of TheWhy Consulting, revealed that the idea for the service stemmed from his early experience as a bank teller supervisor.
He observed that business owners made regular cash deposits but later complained about poor growth and low profitability.
Kehinde explained that the service aims to give businesses more flexible access to professional accounting support whenever they need it. He also pointed out the need for accounting support that goes beyond record-keeping and bookkeeping, as many accountants only perform these tasks and communicate via WhatsApp. Kehinde emphasized that TheWhy Consulting is a business solutions firm that works with businesses to help them grow, rather than simply working for them.
Emeka Obiagwu, a former Executive Director of Wema Bank and Managing Partner of Obioha Obiagwu and Co., joined Kehinde as the chief launcher of the initiative. Obiagwu highlighted that many entrepreneurs unknowingly deplete their capital due to a lack of understanding between revenue, profit, and available funds for spending.
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