Industrie: Das Transformations-Kunststück: Ex-Bosch-Managerin baut den Zulieferer Norma um

Birgit Seeger, a former Bosch manager, has taken charge of the supply chain company Norma, which builds parts that are not always in the spotlight but are crucial for industrial manufacturing. Norma specializes in components such as hose clamps and other connection elements. Seeger believes the company has significant potential and is financially stable.

Earlier this year, the sale of Norma's water management division to US competitor Advanced Drainage Systems for approximately €850 million resulted in the company becoming debt-free. Seeger plans to focus the company on automotive and industrial sectors, aiming to increase profitability and reduce annual operating costs by €70-90 million by 2031.

She also intends to increase annual revenue growth by 1-3% and maintain an operating margin of over 10%. Seeger expects the company's major revenue to come from the automotive sector, particularly in data centers and heat pumps, where Norma components are used. She aims to replace metallic connectors with plastic components and streamline Norma's production network, primarily in Europe, by closing some of its foreign plants.

The company is also planning to distribute a minimum of 10% of its annual profit as dividends starting from 2027.