How to Make an AI Website Feel Like Someone Designed It
A bicycle cog mechanism worked and still had to go. Fixing its controls hadn't given a visitor any useful reason to operate it. That was one of the more useful design decisions in a set of four AI-built fictional business websites. The furniture site's controls survived: changing a desk's width and finish changes its drawing and specification. The nursery's plant choices survived because they…
Building an AI-generated website with a polished feel can be accomplished by following a few key design principles. One example is a fictional furniture website where changing the desk's width and finish visibly updates the drawing and specification. By reviewing the relationship between the visitor's choices, screen changes, and available actions, you can provide more targeted feedback than simply requesting a better-looking page.
When examining AI-built sites, ask the agent to explain how the visitor's actions affect the screen and what can be done with the results. This approach yields more precise feedback than asking for overall aesthetic improvements. The four fictional business websites created by AI all contain local notes and lists, but none of their flows actually book appointments or place orders.
For instance, Commonset's furniture demo allows visitors to adjust the desk's width and finish, with the corresponding drawing and specification updating in real-time. Keeping the drawing, dimensions, finish, and specification together helps visitors inspect their choices more effectively. Similarly, Morrowfield's nursery catalogue uses plant growing conditions and mature size to narrow selection, with quantities funneling into a garden or trade list.
The useful interactions extend beyond the initial screen change, with Morrowfield's catalogue adapting to different browser widths.
Service sites like Second Spoke and Moss & Mile also demonstrate this approach, allowing users to review repair scopes, prices, and walk options before generating a note. These examples illustrate how to maintain a purposeful interaction flow without implying a completed booking. When presenting multiple design directions, it's crucial to maintain consistent business content while showcasing different visual approaches.
This enables a more comprehensive evaluation of each design's effectiveness in conveying the intended message.
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