Fitbit Air is about to get another rival, this time from a brand for pro athletes
Suunto's upcoming screenless fitness tracker was recently certified and could launch soon.
Suunto, a well-known manufacturer of premium, sports-oriented smartwatches with advanced training metrics, is reportedly preparing to enter the screenless fitness tracker market. The company's upcoming device, recently certified by the UAE's Telecommunications and Digital Government Regulatory Authority (TDRA), appears to be a larger alternative to the Fitbit Air and in the same price range as the WHOOP band.
The market for screenless fitness trackers is currently seeing a surge in activity, with numerous manufacturers producing subscription-free alternatives to the WHOOP band. These competitors are vying for a share of the market that Google entered earlier this year through its Fitbit Air product. Apple is also rumored to be developing a similar solution, though it is currently in the development phase and may launch a screenless fitness band that integrates seamlessly with its smartwatches.
Suunto's expertise in creating high-end fitness devices is evident in its product lineup, which includes several ambassadors who are professional ultramarathoners and athletes. The company's decision to join the screenless fitness tracker segment suggests that it sees significant potential in this growing market.
Written by urgent.news from Android Authority's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
