Firm to Support Food Processing Industry, Targets W’African Export Market
Olawale Ajimotokan in Abuja Halba Foods is positioning to contribute to Nigeria’s food processing industry through an economic production strategy centred on affordability, efficient manufacturing, scalable operations and regional trade.
Halba Foods, a Nigerian firm, is set to bolster the country's food processing industry with a focus on affordability, efficient manufacturing, and expanding operations across West Africa. The company's Managing Director, Halifa Bala Rabiu, revealed their business strategy aims to make essential food items, such as rice and edible oil, more accessible to consumers of varying income levels.
Rabiu explained that Halba Rice Mills seeks to tackle the issue of consumers struggling to purchase large quantities of essential commodities due to limited purchasing power. To address this challenge, the company plans to introduce smaller package sizes for rice and edible oil, including one-kilogramme and 500-gramme packs. This strategy differs from conventional options like 50-kilogramme and 25-kilogramme rice bags.
Rabiu emphasized that affordability extends beyond just lowering prices; it also entails making products accessible to households and lower-income consumers who need to buy food items in quantities that match their immediate financial capacity. By offering smaller package sizes, Halba Foods aims to cater to a broader range of consumers, ultimately contributing to the growth of Nigeria's food processing industry and strengthening regional trade in West Africa.
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