El Al unveils new bedding, Jo Malone kits in passenger service overhaul

El Al has announced a series of upgrades to its passenger services, set to roll out in November. The airline will introduce new bedding, amenity kits, and dining options as part of a phased overhaul. Israeli textile brand TAKEANAP will provide the airline with new blankets, pillows, and seat toppers, while Jo Malone London will supply amenity kits for premium cabins. These kits will contain items such as socks, eye masks, hygiene products, and skincare and fragrance products from the brand.

The airline has also revamped its menus, with options ranging from sandwiches and poke bowls for economy passengers on short-haul flights to Europe, to new menu offerings and serving ware for premium cabins under chef Assaf Granit. The menus will be developed in consultation with a dietitian and will include nutritional information for each dish. Long-haul flights will see passengers receive chocolate gifts from Israeli chocolatier De Karina.

El Al's new entertainment system will offer personalized content recommendations based on passengers' viewing habits and allow them to resume watching where they left off on previous flights. The seat-screen interface will enable passengers to log in to their frequent-flyer accounts, view personal information, and perform travel-related actions. A children's interface has also been added to the system.

Additionally, the airline's app will include a "travel mode" that compiles relevant information about the upcoming flight, available 48 hours prior to departure. Passengers can access Live Activities directly on their phone screens for real-time updates without opening the app. El Al has also introduced an artificial intelligence-based customer service assistant named Ella, designed to assist passengers with initial inquiries, retrieve booking information, and help complete tasks or connect with the appropriate service representative.