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El Al taps lifestyle brands to elevate its premium cabins as it courts travelers

Israel’s flagship carrier partners with UK fragrance brand Jo Malone London and Israel's TAKEANAP, though most new perks are for business-class and premium-economy passengers

El Al taps lifestyle brands to elevate its premium cabins as it courts travelers

We haven't written up this one. The Times of Israel has the full story — the link below goes straight to it.

Read the original at timesofisrael.com →

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