Arab vote could prove decisive in Israel’s election as fears grow over far right
Unlike many in her community, Umaima Luwabneh is determined to vote in Israel’s elections . She will be doing so with her son, Iyad, foremost in her thoughts. He was killed by police last year, in a wave of violent crime that has devastated Israel’s Arab community since Prime Minister Benjamin Netanyahu came to power. One of his most controversial appointments was ultranationalist Itamar Ben-Gvir…
Deepfakes, bots, and distrust are shaping Israel's election as artificial intelligence (AI) plays an increasingly prominent role in campaigning. Opinion polls show Prime Minister Benjamin Netanyahu and Gadi Eisenkot, a former chief of staff of the Israel Defense Forces, in a tight race. AI-generated videos, such as one featuring Eisenkot embracing an Arab politician who resembles his slain son, have been viewed over 1 million times and sparked outrage.
Over 1,800 posts with AI-generated content have been released by Netanyahu's Likud party since the election campaign began, making up roughly a quarter of their social media materials. Parties employ AI for creating contentious videos, robocalling voters, and unleashing bots online. A hybrid approach commonly involves using AI for parts or segments of ads, including images, music, subtitles, logos, or complete deepfakes.
Israel's Central Elections Committee has mandated labeling AI-generated or manipulated content, but few other limits exist. Some prominent politicians, like Yair Golan of the Democrats, have capitalized on popular internet trends using AI-generated content. The election authority has intervened to remove misleading AI videos, and robocalls have become more conversational with AI-powered voices.
Some Israelis are considering using AI tools for voting advice, raising concerns about generative engine optimization (GEO) and the potential for AI to shape online content to influence election outcomes. The Israeli government has already engaged with this industry through filings under the Foreign Agents Registration Act.
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