Apple's October 28 'Pro and Tell' Launch: What's Coming
Apple will announce a second wave of new products on Wednesday, October 28. Like the October 13 "Welcome Home" announcement, "Pro and Tell" isn't going to be a traditional Apple event, but some members of the media have been invited to Los Angeles to get hands-on time with the new devices. Everyone not invited to Los Angeles will get to see the product announcements via press releases that come…
On October 28, Apple will unveil a second batch of new products, following its October 13 'Welcome Home' announcement. While not a traditional event, select media members will receive hands-on time with the upcoming devices in Los Angeles; all others will learn about the announcements through press releases on the same day. The event's name, 'Pro and Tell,' provides a clear indication of what's to come: the MacBook Pro, alongside other new Macs and a refreshed iPad.
The new MacBook Pro models will feature innovative OLED display technology and touchscreen capabilities. These updates will enhance contrast, color richness, and power efficiency, with the touchscreen option available as a supplementary feature alongside the trackpad and keyboard. The sturdier hinge design will ensure the display remains stable during screen taps, though design changes are limited due to the compact nature of notebooks.
The MacBook Pro will retain its size and weight, with OLED displays available for both 14-inch and 16-inch models.
Apple is reportedly skipping the M6 Pro, M6 Max, M7 Pro, and M7 Max chips, instead opting for the M5 Pro and M5 Max chips used in the March models. It is likely that the current MacBook Pro models will continue to be sold, with the OLED variants positioned as a premium, higher-priced alternative. The entry-level MacBook Pro will receive an upgraded M6 chip, replacing the M5 chip introduced in October 2025, with no additional design changes expected.
In addition to the Mac updates, an iPad mini 8 is anticipated. This model will feature an OLED display, marking the first iPad other than the iPad Pro to adopt the technology. It will also undergo a design refresh, incorporating a vibration-based speaker system that eliminates speaker holes and enhances water resistance. The iPad mini 8 may become the first iPad to receive an IP rating, allowing it to withstand splashes and possible submersion.
Powered by the same A20 Pro chip found in the iPhone 18 Pro models, the iPad mini 8's price could increase by around $200 compared to the current $599 model. If the launch follows a similar pattern to the home product launch, pre-orders may commence on October 28, with the devices becoming available as early as November 6.
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