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Apple to host 'Pro and tell' event on October 28 in LA

Apple said on Monday it would host a "Pro and tell" event in Los Angeles on October 28, the latest in a series of product launches as the iPhone maker expands its hardware lineup and AI offerings.

Apple to host 'Pro and tell' event on October 28 in LA

Apple has announced plans to hold a "Pro and tell" event in Los Angeles on October 28, as part of its ongoing product launch strategy. This is the latest in a series of hardware and AI-focused releases from the tech giant. Bloomberg News reports that the event will showcase Apple's first touch-screen MacBook Pro, a highly anticipated update to the Mac lineup.

The announcement follows Apple's September debut of the foldable iPhone Duo, and its release of HomeView smart-home hub and other Siri-powered devices last week. These developments come as Apple CEO John Ternus strives to accelerate product development and streamline the company's organizational structure. Analysts note that Apple typically organizes a developer conference in June, and often hosts fall events centered around iPhones and other consumer devices.

Written by urgent.news from Business Recorder's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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