Analysis: 795 accounts funded by ADI Predictstreet's own fee-collecting wallet drove 99% of the FIFA-partnered prediction market's activity since late August (Wall Street Journal)
ADI Predictstreet, backed by Abu Dhabi's royal family, paid close to $150 million for advertising rights during the World Cup
We haven't written up this one. Techmeme has the full story — the link below goes straight to it.
