2026 Cafes de Colombia Expo Aims to ‘Educate Palates’ at Home and Abroad

The 2026 Cafés de Colombia Expo concluded in Bogotá after four days of showcasing the diversity of Colombia's coffee, aiming to educate consumers about the nuances of the country's most prized export. Hosted at the Corferias exhibition center, the trade show drew more than 180 exhibitors, surpassing the previous year's attendance.

Organized by the National Federation of Coffee Growers of Colombia and Corferias, the event placed a strong emphasis on educating consumers about the differences in coffee quality, origin, and flavor profiles.

The trade show's purpose went beyond business opportunities; it sought to teach consumers how to recognize quality coffee, both in Colombia and abroad. Colombian Vice President Jose Manuel Restrepo, alongside cabinet ministers, expressed admiration for Colombia's ability to transform specialty coffees into a globally competitive product. He encouraged Colombians to participate in the expo to learn about the country's diverse coffee production.

Coffee is not just an economic driver but a source of rural development, employment, and well-being for thousands of families. For generations, it has been a key engine for Colombia's economic and social progress. The centennial of the National Federation of Coffee Growers of Colombia, marking its 100th anniversary in 2027, further underscores the industry's significance in the nation's development.

Exhibitors emphasized the importance of educating consumers about coffee's sensory attributes, such as aroma, acidity, sweetness, body, and distinct notes, which vary based on factors like altitude, climate, variety, and processing. This education aims to help consumers appreciate the unique qualities of different Colombian coffees and understand the value in paying for higher-quality products.

By doing so, producers can command better prices, and small brands and producer associations can access new commercial opportunities.