Where old Jinjiang meets a new generation

In the heart of Jinjiang, China, the Wudianshi Traditional Blocks district boasts over 130 historic buildings that stand as a testament to over five centuries of local history. Rather than merely serving as a location to admire the old architecture, this heritage district in Fujian province has become a popular spot for coffee and bakery festivals, cultural performances, and even esports competitions. These events are a key part of an initiative to maintain the district's relevance to younger generations.

The buildings themselves are a reflection of traditional Minnan architecture, with redbrick walls and distinctive swallowtail roof ridges. Ancestral halls and villas offer insights into migration and cultural exchange, with some incorporating Southeast Asian and European influences. During the recent media trip to the district, a spokesperson from Wudianshi Traditional Blocks emphasized the need to strike a balance between heritage preservation and contemporary activities.

Inside one of the old buildings, traditional timber interiors have been transformed into contemporary spaces housing shops and displays designed to attract a new generation of visitors. "We have ancient houses to learn about Minnan architecture and culture. Then, during holidays or regular weekends, we hold many intangible cultural heritage performances or events combined with coffee festivals, bakery festivals and esports tournaments. These are all ways to attract young people," the spokesperson said.

The approach is proving successful, with visitor numbers reaching between 50,000 and 60,000 per day during public holidays. The district is open to the public and entry is free of charge. Described as a "living museum of architecture," Wudianshi offers a glimpse into the long history of Jinjiang while showcasing how heritage spaces can evolve to remain relevant. Nearly one billion yuan has been invested in its development, with the aim of preserving old buildings while giving new generations a reason to continue visiting.