Multimedia Group wins CIMG Media Organisation of the Year award

The Multimedia Group Limited has been awarded the title of Marketing-Oriented Media Organisation of the Year for 2025 by the Chartered Institute of Marketing, Ghana (CIMG). This accolade was presented during the 37th Annual National Marketing Performance Awards, held at the Labadi Beach Hotel in Accra on October 17, 2026. The Group's success was recognized for its effective use of radio, television, and digital platforms to engage audiences and foster public participation.

CIMG's citation highlighted several key aspects of the Multimedia Group's marketing approach. The Group was praised for its JoyNews Impact Maker Awards and other audience-focused initiatives, which have successfully turned audience attention into meaningful public conversations and participation. The citation emphasized the value of strong editorial brands supported by coordinated marketing efforts.

Additionally, the Group's impressive audience shares for 2025 were noted, with television at 28%, Accra radio at 46.9%, and Kumasi radio at 43.2%.

The citation also recognized the reach of the 2026 JoyNews Impact Maker Awards, which drew approximately 2,000 attendees and 34 corporate participants. This event exemplified how the Multimedia Group's marketing strategy goes beyond simple broadcasting; it creates platforms where audiences can gather, contribute, and share their experiences. The Group's approach is described as transforming its media properties into active participation platforms, fostering valuable engagement within communities and partnerships.

In its concluding remarks, CIMG commended the Multimedia Group's outstanding performance and its prominent position within Ghana's media industry. The institute described the Multimedia Group as a media house of choice due to its continuous excellence in marketing performance and audience-focused initiatives. The Multimedia Group Limited operates across various media platforms in Ghana, including radio stations Joy 99.7 FM, JoyNews, Adom FM, Hitz FM, Asempa FM, Luv FM, Nhyira FM, and MyJoyOnline.com.

This award not only recognizes the Group's marketing achievements but also underscores its commitment to building strong audience engagement through innovative and impactful media strategies.