JoyNews’ #NoToGalamsey campaign wins CIMG New Media Campaign of the Year

JoyNews’ #NoToGalamsey campaign has been awarded New Media Campaign of the Year for 2025 by the Chartered Institute of Marketing, Ghana (CIMG). The announcement was made at the 37th Annual National Marketing Performance Awards, held at the Labadi Beach Hotel in Accra on Saturday, October 17, 2026. The campaign’s success was attributed to its effective use of digital platforms to reach a wider audience and engage them in discussions about illegal mining and its detrimental impacts on water bodies and communities.

The award highlighted the campaign’s innovative approach to journalism, utilizing social audio, podcasts, and cross-platform storytelling to bring the environmental crisis into everyday public discourse. CIMG praised the campaign for its scientific grounding, collaborations with experts, institutions, and citizens, and its ability to foster public participation in addressing the issue.

The recognition not only elevates JoyNews’ #NoToGalamsey campaign to a prominent position in Ghana’s public-interest media landscape but also underscores its significant influence on the national conversation surrounding illegal mining and its far-reaching consequences.