James Cameron congratulates Avengers: Endgame's box office success with bonkers image

James Cameron, the director of Avatar, has congratulated Marvel Studios on their latest box office triumph with Avengers: Endgame: Encore. The decision to release the film was a strategic move for several reasons, including re-establishing the conversation around the studio's most successful film after the success of Spider-Man: Brand New Day, providing new footage to fans prior to the release of Avengers: Doomsday in December, and most importantly, earning an additional $138 million, solidifying its position as the highest-grossing film worldwide over Avatar.

Cameron, who is not typically preoccupied with box office totals, recently expressed his congratulations to Marvel in a composite image that features Iron Man in the center surrounded by a welcoming Na'vi tribe from Avatar. The director wrote, "You are one of the people," per The Wrap. Cameron and Marvel have previously engaged in this box office rivalry, with Endgame initially surpassing Avatar during its initial theatrical run.

However, Cameron later released a 4K remaster of Avatar in 2021 ahead of its sequel, Avatar: The Way of Water, which restored Avatar's number one spot until the Encore presentation of Avengers: Endgame: Encore. Currently, the two films are separated by a mere $14.7 million, a gap that Cameron could potentially close with a future release of Avatar.