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Burger King Japan now selling hamburgers minus everything but the meat

On the Beef is back, but in a sense it never really left. Burger King Japan has made a linguistically confusing addition to its menu, and it’s one that’s culinarily puzzling too. Yes, even more so than the Pickleball Burgers we looked at earlier this month. The just-added item is called On the Beef. As […]

Burger King Japan now selling hamburgers minus everything but the meat

Burger King Japan has introduced a unique menu item called On the Beef, which consists solely of a beef patty without any additional components such as buns, lettuce, or sauces. This unconventional addition has sparked curiosity and confusion among customers. While the name "On the Beef" suggests the presence of additional elements on top of the beef, the reality is that the On the Beef is simply a beef patty seasoned with salt and pepper.

The On the Beef is priced at 450 yen (US$2.85) and can be customized with various sauces for an additional fee. The concept of On the Beef aligns with the popularity of hamburger steaks in Japan, where they are often served with various accompaniments like vegetables, rice, or bread. The On the Beef returns to Burger King Japan's menu on October 16 and will be available until October 22.

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