Build globally competitive media and entertainment companies: I&B Secretary
Position India as a leading source of creative content, technology, talent, the senior official says
On Thursday, October 15, 2026, Information and Broadcasting Secretary Chanchal Kumar urged the media and entertainment industry to shift their focus from sheer scale to developing original intellectual property, sustainable business models, and expanding into global markets. Kumar urged the industry to position India as a leading producer of creative content, technology, and globally competitive media companies.
Speaking at the opening of the Confederation of Indian Industry's (CII) two-day Big Picture Summit 2026, themed 'The New Economics of Media and Entertainment: Building India’s Future Global Media Companies', the I&B Secretary highlighted India's potential to turn its storytelling traditions, cultural diversity, and creative talent into sustainable economic and cultural value.
Kumar connected the summit's theme to Prime Minister Narendra Modi's WAVES 2025 vision of 'Create in India, Create for the World', highlighting the importance of innovation and trust. The Secretary also emphasized the need for a strong anti-piracy framework to safeguard creativity and intellectual property. At the summit, CII launched a white paper on the New Economics of Media and Entertainment, outlining a roadmap for the sector to reach $100 billion by the early 2030s.
This paper advocates for quicker reforms, stronger regional markets, and measurable implementation to boost the sector's growth. Kumar also inaugurated the WAVES 'Global Investor and Investee Meet', a gathering of over 150 investors and investees from WaveX and WAVES Bazaar.
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