Management: „Ich halte die Purpose-Debatte für überhöht“

Judith Jules Muster, an organizational sociologist, contends that when a company encounters difficulties, such as a transformation process or new project, the responsibility is often first placed on the people involved. She notes that it's typically not the fault of the individual leaders or teams; instead, it's usually the structures within the organization.

Muster explains that these structures create behavior rather than the other way around. When the framework isn't suitable, failure is inevitable, regardless of the competence of the individuals involved. This phenomenon is known as "Structural Protection," which is tiring and complex to address, so people often replace leaders or provide them with expensive coaching instead.

Additionally, companies may resort to adopting new methods like "agility" or installing data-oriented KPIs as quick fixes, which are not the only flawed shortcuts.