Imersa raises $50K to develop AI sales copilot

Brazilian startup Imersa secured $50,000 in its inaugural funding round led by Flávio Szenkier, bringing its valuation to around $750,000. The investment comprises a $30,000 initial infusion and an additional $20,000 contingent on performance milestones. Imersa anticipates raising an extra $100,000 from angel investors and venture capital firms.

Established in 2023, Imersa specializes in an AI sales copilot capable of real-time analysis of B2B sales dialogues, pinpointing customer objections, and delivering feedback alongside training simulations to enhance sales teams' efficacy. The company will allocate the capital toward refining its technology, augmenting its research staff, and securing B2B market intelligence.

Plans also include a move to São Paulo and a doubling of its current team of seven members. Prior to unveiling its platform, Imersa supplied sales training and demand generation services to over 100 clients, as previously reported by Startups Brazil.