How Alfred and Avinash Babur transformed insurance in the UAE
If you live in the UAE, chances are you’ve met Alfred. He’s on his own metro station InsuranceMarket.ae, hoardings, outdoor billboards and digital screens, offering a friendly smile to passers-by. You may not know his backstory, but you probably know what he represents. Over the years, Alfred has become almost inseparable from InsuranceMarket.ae, its friendly, instantly recognisable face in a…
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