BTS' Grammy boycott spreads to K-pop's biggest agencies

The decision of BTS to boycott the Grammys over the newly introduced Asian pop category appears to have expanded beyond the individual group, as four of South Korea's largest entertainment companies have reportedly chosen not to submit music for consideration in the Best Asian Pop Music Performance category at the upcoming 69th Grammy Awards.

According to Grammy analysis site The Grammy Guru, none of the representatives from HYBE, YG Entertainment, JYP Entertainment, or SM Entertainment have submitted songs for the new category. The Recording Academy recently created the category to accommodate Asian pop genres, which include K-pop, J-pop, and C-pop. However, this move has ignited a discussion about whether grouping Asian artists into a region-specific category might inadvertently isolate them from the broader Grammy competition, rather than enhancing their visibility.

Previously, BTS stated that it would abstain from submitting music for Grammy consideration, positioning the protest as a reaction to the award show's new Asian pop category. The group expressed hope that music would be appreciated for its inherent value, without being categorized by region or language.