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Travis and Jason Kelce’s Garage Beer secures $20M deal: What’s next for the brand?

Travis Kelce and Jason Kelce’s Garage Beer makes a new financial move for $20 mllion in the ongoing season.

Travis and Jason Kelce’s Garage Beer secures $20M deal: What’s next for the brand?

The Pittsburgh Steelers had a unique method of evaluating draft prospects during the NFL Scouting Combine – they used a secret weapon, the legendary Mean Joe Greene. Former Steelers head coach Mike Tomlin revealed this strategy on the "New Heights" podcast, sharing a story recounted by current star Travis Kelce. When Kelce arrived for his Combine interview with Pittsburgh in 2013, he was shocked to find Greene seated directly behind him, his imposing presence creating an intimidating atmosphere.

Tomlin revealed that Greene's deliberate seating arrangement served a dual purpose. Firstly, it tested the prospect's football IQ and appreciation for NFL history by seeing if they recognized the four-time Super Bowl champion. Secondly, it created a high-pressure situation to gauge how young athletes handled subtle intimidation.

Kelce admitted the tactic was effective, saying the tense environment left a lasting impression on him as a prospect. He reminisced how it made him envision himself as a Steeler under Greene's leadership. For Tomlin, incorporating franchise history and psychological tactics was an integral part of finding players who would thrive in Pittsburgh.

Written by urgent.news from Yahoo Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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