The 'Silicon Valley and Wall Street big sisters' are leveling up their media brand
The Tiger Sisters are joining Vox Media to turn their fast-growing business podcast into a bigger media company.
Cherie and Jean Luo, the founders of the podcast Tiger Sisters, are expanding their media empire by joining the Vox Media Podcast Network. The sisters, who describe themselves as "Silicon Valley and Wall Street big sisters," have bootstrapped their show to the top of the business pod charts and have seen massive success with over 200,000 subscribers on YouTube.
Vox will handle sales, marketing, and distribution for the podcast, which often ranks in the top 10 business podcasts on Spotify. In addition to their podcast, the Luo sisters have branched out to a Substack and plan to embark on a live tour next spring, with stops in New York, Los Angeles, San Francisco, and Toronto. Their success can be attributed to their expertise, strong points of view, and ability to share valuable information with their audience.
The Tiger Sisters deal marks another step into the creator economy for Vox, which already hosts creators like Vivian Tu and Kara Swisher.
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