Seoul promotes accessible tourism in campaign featuring 2 global artists
Seoul is inviting visitors to experience the capital on their own terms through a new campaign that showcases how the city's architecture, history and cultural landmarks can be enjoyed by everyone, including travelers with accessibility needs. The initiative brings together two internationally acclaimed artists who offer distinct perspectives on navigating the city. The Seoul Tourism Organization…
Seoul is launching a campaign to make the city more accessible for all visitors, including those with mobility challenges. The initiative, aptly named “Own Your Way, Find Your Seoul,” showcases how Seoul's architecture, history, and cultural landmarks can be enjoyed by everyone. Two globally recognized artists, Japanese wheelchair dancer Kenta Kambara and British contemporary artist Ryan Gander, lend their unique perspectives to the campaign.
The first promotional video, titled “Inspiration,” is now available. It highlights Kambara's recent trip to Korea to participate in the 2026 Korea International Accessible Dance Festival, or KIADA 2026. His itinerary included stops at Dongdaemun Design Plaza (DDP), a notable architectural landmark, and Oil Tank Culture Park, a former petroleum storage facility that has been transformed into a cultural space.
The campaign aims to promote universal tourism, which seeks to make travel accessible and enjoyable for a wide range of travelers, such as those with disabilities, older adults, pregnant women, and families with infants. By featuring artists like Kambara and Gander, Seoul is demonstrating its commitment to inclusivity and making the city a destination for all.
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