Now five years old, this compact, retro Micro Four Thirds camera is an unlikely favorite among Japan's top cameras
Only around 15 percent of cameras tracked by Japanese market research firm BCN+R are Micro Four Thirds. This retro mirrorless is beating those odds to hit the top ten
In September 2026, Olympus' compact Micro Four Thirds (MFT) camera, the Olympus PEN E-P7, has made an unexpected appearance in Japan's top-selling interchangeable-lens cameras list. Ranked fifth, this 20MP, lightweight, entry-level MFT model climbed three spots from the previous month's eighth position. The E-P7 is part of a double-zoom lens kit, consisting of a 14-42mm EZ and 40-150mm lens.
Released by OM System in 2021, the first Olympus model produced after the company's acquisition of Olympus' imaging division, the E-P7 has consistently appeared in BCN+R's monthly top-10 rankings since its launch, including all three years since its release. Despite the dominance of super-spec full-frame mirrorless and legacy DSLR cameras in the market, the E-P7 has solidified its position as a favorite among MFT enthusiasts.
However, the new PEN series camera from OM System, set to be released in Japan by the end of October, may replace the E-P7 in future rankings. Currently, the top spot is held by the Sony ZV-E10 II, followed by the Canon EOS R10 and two lens-combination variations of the EOS R50. The list features a mix of Sony, Canon, and Fujifilm models, largely dominated by crop sensor cameras, with most models offered as part of a lens bundle.
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