Majid Al Futtaim says AI influences 9% of customer transactions as it develops 15-minute deliveries

Majid Al Futtaim CEO Ahmed Galal Ismail announced at the Sharjah Investment Forum that AI agents currently influence 9 per cent of the company's customer transactions. According to Gulf News, these agents assist with tasks such as recommending products, nudging choices, or steering purchases. Ismail expects the size of the AI agent workforce to eventually match the company's office-based staff.

The retailer's online shopping now accounts for 25 per cent of its retail business, according to both Arabian Business and Gulf News. Ismail noted a growing demand for services like groceries and entertainment to be delivered to homes.

Addressing the integration of technology and staff, Ismail proposed a concept called "integrative intelligence," which combines analytics, empathy, insight, and intuition with agentic AI. He emphasized that companies should treat data assets, algorithms, and agents as intellectual capital that requires the same care as financial and human capital.

Brief written by urgent.news from Arabian Business, Gulf News — 2 reports on this story. Machine-written — may contain errors; check the original before relying on it.