Kerajaan teliti penyelarasan penguatkuasaan produk asing masuk pasaran tempatan

Perdana Menteri Fadillah Yusof has announced that the government will investigate the need to align regulations for the entry of foreign products and enterprises into the local market. This comes after a meeting of the Special Task Force on the Strengthening of Local Purchases and Use of Products, held today. The Ministry of Investment, Trade and Industry, as well as the Ministry of Finance, will set up a working group to examine the matter, according to a statement released on Facebook.

The government is serious about addressing concerns of local businesses, particularly micro, small and medium enterprises (PMKS), amid increasing competition in the market, including rapid digital trade development and the presence of foreign digital traders. The working group will also review the framework for legislation and strengthen enforcement, especially in the digital trade landscape.

Additionally, the enactment of the Digital Trade Act will be considered to support a more effective digital trade ecosystem, taking into account the interests of businesses, PMKS, consumers, and the changing trade landscape. The meeting also discussed the scope and membership of the Special Task Force, aiming to strengthen coordination mechanisms between ministries and agencies.

This is crucial to ensure the smooth implementation of initiatives related to local products, avoiding duplication of effort and enhancing the effectiveness of follow-up actions, the Perdana Menteri said. The meeting also addressed the uniform use of the Jom Beli Produk Malaysia (Jom Malaysia) logo in programs promoting local products and maintaining the use of specific logos designated for each ministry's program.

The Ministry of Domestic Trade and Consumer Welfare (KPDN) is tasked with standardizing the logo usage guidelines, including monitoring and reporting mechanisms to strengthen implementation and raise public awareness about the importance of buying and using local products. The initiative aligns with Prime Minister Anwar Ibrahim's announcement in the 2027 Budget of RM10 million for Jom Malaysia to bring rural products and high-value services to digital platforms and the global market.