Inside Audemars Piguet’s AP House Singapore, where watches are only part of the experience
At Raffles Singapore, the Swiss watchmaker has created a space where watches share the spotlight with food, design, hospitality and conversation. In partnership with Audemars Piguet
Audemars Piguet has expanded its presence in Singapore with the opening of AP House, a multi-faceted space that goes beyond traditional watch retail. Located in the historic Bar & Billiard Room at Raffles Singapore, the concept blends art, private salons, greenery, and a world's first AP Cafe. The cafe, in collaboration with Burnt Ends, offers food and drink to complement the watch experience.
Stefanie Ng, CEO of Audemars Piguet Southeast Asia, explains that AP House aims to create a shared sense of home, connecting people with the brand, Singapore, and one another. The design pays homage to the historic room's character while incorporating elements that reflect the Swiss roots of Audemars Piguet. With a focus on fostering community and conversation, AP House offers private lounges, a billiard table, a communal dining table, and a well-staffed bar.
The cafe provides a unique opportunity to enjoy food and beverages while perusing the watch collections, making it an inviting destination for both watch enthusiasts and casual visitors. This strategic move reflects Audemars Piguet's growing influence in Southeast Asia and its innovative approach to engaging with customers.
Written by urgent.news from CNA - Singapore's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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