How a M’sian-Nigerian couple built a business around African culture

Shantarubini Kalaithasan, or Rubini, and her husband Zibai Williams Achi, a Malaysian Indian and Nigerian couple respectively, have turned their love for West African culture into a thriving business called Ankara by Sutra Trading. Based in Kuala Lumpur, the business specializes in West African clothing, like Ankara and Adire fabrics, made and tailored in Nigeria.

Both individuals discovered their passion for African fashion while attending an African-led church in Malaysia, where Rubini noticed Ankara and Adire prints. Zibai's sister introduced him to Rubini's social media presence, leading to their marriage in 2024, a celebration of both Indian and Nigerian cultures. Their business now includes ready-made kimonos, skirts, dresses, and men's T-shirts, as well as custom-made pieces.

Rubini is also exploring designs that blend both Nigerian and Indian influences. In 2024, the couple expanded their product line to include raw shea butter, African black soap, raw honey, and a vegan menu at their debut at Malaysia VegFest 9.0.