Google’s Universal Cart shopping tool launches in the US
The new shopping tool is available in the U.S. across Google Search and the Gemini app.
Google has announced the launch of its new Universal Cart shopping tool in the United States. The tool, first previewed at Google I/O in May, aims to simplify online shopping by allowing users to collect and monitor products they find across various retailers and apps. By saving items to their Universal Cart, shoppers can easily return later to find their saved items and continue shopping without any hassle.
Universal Cart can gather products from multiple retailers, acting as a central hub for browsing and tracking potential purchases. Additionally, the tool can notify users about price drops or restocks of the items they have saved. It also offers personalized assistance during the shopping process, such as considering credit card perks and surfacing relevant promo codes.
Universal Cart is tied to Google's Universal Commerce Protocol (UCP), an open standard that helps AI agents and retailers collaborate throughout the shopping journey, including checkout. Google has been heavily investing in AI-powered shopping features, and Universal Cart is the latest effort to enhance the user experience. This new tool joins other AI-driven shopping features like conversational product discovery in Search's AI Mode and Google's "Let Google Call" tool, which utilizes AI agents to check store inventories.
Google is not alone in incorporating AI into e-commerce, as Amazon, OpenAI, and other competitors have also introduced agentic commerce features to make chatbots more useful in various aspects of online shopping.
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