Foreign travelers get discounted tickets, interactive perks in new Korean theater campaign

Travelers visiting South Korea this fall will have unique opportunities to experience the country's vibrant theatrical scene, thanks to a new campaign called "Korea in Motion." This initiative, a collaboration between the Korea Tourism Organization, the Ministry of Culture, and the Korea Performing Arts Tourism Association, aims to elevate live performances to a key aspect of the Korean travel experience.

From November 1st to 30th, special promotions will be available through major online travel agencies catering to key inbound markets such as China, Japan, Taiwan, the United States, Hong Kong, and Singapore. These promotions will include discounted tickets, offering travelers an affordable way to enjoy the country's rich theatrical offerings.

One of the highlights of the campaign is the inclusion of nonverbal performances, which convey stories solely through movement, sound, and music, without the use of dialogue. This allows foreign audiences to fully immerse themselves in the performances, regardless of language barriers.

Additionally, the campaign will feature shows with dialogue that can be followed using AI-powered smart glasses. These glasses display real-time subtitles, making it easier for foreign visitors to understand and appreciate the performances.

In a first for the campaign, production companies have partnered with the agency to offer experience programs. These programs provide travelers with a behind-the-scenes look at the theatrical productions, allowing them to gain a deeper understanding and appreciation of the art form.

The campaign runs until November 30th, giving travelers ample time to plan their theatrical experiences and make the most of their visit to South Korea.