CTF Media eyes events expansion as traditional TV and broadband growth stagnates
Revamped CTF Media and Entertainment, which holds one of Hong Kong’s three free-to-air television licences, plans to expand its focus beyond TV programmes and broadband to entertainment and the sports economy as its traditional businesses stagnate. Revealing the new logo of the company previously known as i-Cable Communications, CEO and executive director Ivy Wong Nga-fan listed its five core…
CTF Media and Entertainment, a Hong Kong free-to-air television licensee, aims to broaden its horizons beyond TV programming and broadband services. CEO Ivy Wong Nga-fan unveiled the company's new logo, highlighting five key areas: organising and investing in events; celebrity merchandising and e-commerce; integrated market solutions; broadband and television.
Wong expressed a strategic pivot away from cost-cutting and towards revenue growth, acknowledging limited potential for expansion in broadband and television due to stable internet usage and the maturity of television. Despite this, the event sector is anticipated to become the company's primary revenue source, with a focus on event organisation, celebrity merchandising, market solutions, and cultivating an ecosystem around major events.
Wong emphasized the company's commitment to promoting national education content and diversifying into English-language programming to appeal to foreign audiences. The company's renewed free-to-air TV licence, granted by the government, mandates increased time for national education and English-language shows, which aligns with the company's strategic direction.
Additionally, CTF Media and Entertainment plans to revamp its three free TV channels, transforming one into a sports-focused channel and enhancing news and finance content in English.
Written by urgent.news from South China Morning Post - Hong Kong's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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