CIMG awards drive competition among Ghanaian businesses

The Chartered Institute of Marketing, Ghana (CIMG) has been running its annual marketing awards for 36 years, which has encouraged businesses to rethink their customer attraction, branding, and market competition strategies. The awards have promoted better marketing practices and pushed organisations to find innovative ways to improve performance.

The awards cover six main areas, including personalities, media and marketing communications, products, and not-for-profit organisations, with individual awards for Marketing Man/Woman of the Year, Marketing Practitioner of the Year, and Marketing Student of the Year. Companies can compete in categories such as banking, insurance, agriculture, healthcare, retail, e-commerce, and telecommunications.

The awards recognise consistency and individual achievement, with companies that win in a category for three consecutive years qualifying for induction into the CIMG Hall of Fame. The selection process has evolved over time, now involving nominees completing detailed questionnaires, which are assessed by independent evaluators before being reviewed by the CIMG Governing Council.

The awards have also adapted to reflect changes in the business environment, with new categories introduced to include areas such as e-commerce and digital media.

Brief written by urgent.news from MyJoyOnline Ghana's own syndicated text. Machine-written — may contain errors; check the original before relying on it.