Seoul Design Week turns city into lifestyle destination
Seoul Design Week 2026 opened Wednesday, turning Dongdaemun Design Plaza (DDP) and neighborhoods across the city into a showcase for design innovation, from life-saving devices to lifestyle products and student-industry collaborations. DDP will serve as the hub for the 12-day program linking 150 design destinations across five districts of the capital through exhibitions, a fair, a conference and…
Seoul Design Week 2026 kicked off on Wednesday, transforming the city into a hub for design innovation. The 12-day program, held at Dongdaemun Design Plaza (DDP) and various districts, showcases 150 destinations through exhibitions, a fair, a conference, and neighborhood walks. Titled "The Design Recipe," the event is organized by the Seoul Metropolitan Government and the Seoul Design Foundation.
Cha Kang-hee, CEO of the Seoul Design Foundation, stated that this year's festival aims to highlight Seoul's brands and K-design's global potential.
The DDP Design Fair, the main event, brings together 79 lifestyle brands and a special pavilion featuring 20 young designers across four themed spaces: Market of the Warm Gourmet, Market of the Cheerful Companion, Market of the Quiet Dreamer, and Market of the Attentive Homemaker. Unlike traditional category-based layouts, the fair allows visitors to explore the diverse design offerings without a fixed path.
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- Seoul Design Week turns city into lifestyle destination koreatimes.co.kr
