Furniture trade: How Ikea is fighting against customer restraint
Ikea is not spared from the industry crisis. The furniture giant is trying to make itself more interesting to consumers - among other things with a new second-hand marketplace.
Ikea is launching a new second-hand marketplace in Germany, allowing members of its Ikea Family program to buy and sell used furniture. The move is an effort to attract customers as the company faces pressure from competitors such as Jysk and XXXLutz. Ikea has seen a decline in global revenue after a record year in 2022/2023, with customers increasingly cautious about spending on furniture and home decor.
The second-hand marketplace will offer a 15% coupon for sellers who opt for a gift card. Ikea has observed a growing demand for used furniture and home accessories, which are frequently bought and sold online.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
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- Furniture trade: How Ikea is fighting against customer restraint handelsblatt.com
