Legacy carmakers risk losing mass market to Chinese rivals
Chinese carmakers have an edge in mass-market vehicles from sheer scale, faster development and lower costs.
Legacy car manufacturers may struggle to compete with Chinese rivals in the mass market, according to a report by Mobility Global's automotive analysts. The study suggests that established automakers could lose their advantage in areas like premium branding, safety engineering, and fleet sales. However, Chinese carmakers hold a significant edge in the mass-market segment due to their scale, faster development capabilities, and lower production costs.
Calum MacRae, an executive director at Mobility Global and co-author of the report, predicts that the competition will intensify as global passenger vehicle demand remains sluggish. The total industry volume is not expected to grow significantly, adding to the competitive pressure faced by traditional automakers.
Written by urgent.news from Japan Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
