Interactive exhibition turns K-drama fans into regional tourists
A landmark exhibition featuring more than 40 iconic Korean television dramas has opened in Seoul, offering international audiences an immersive look into the storytelling and real-world settings behind the country’s biggest cultural exports. Co-organized by Studio Dragon, the production company behind "Crash Landing on You" and other popular works, and the Korea Tourism Organization (KTO),…
A new exhibition showcasing over 40 popular Korean television dramas has opened in Seoul, inviting international visitors to immerse themselves in the world of K-dramas. Coordinated by Studio Dragon, the creators of Crash Landing on You, and the Korea Tourism Organization (KTO), the K-Drama Exhibition: Scenes to Destinations offers an interactive exploration of the stories and real-life locations that have made Korean series a global phenomenon.
The exhibition, which runs until November 19 at HiKR Ground near Cheonggyecheon Stream, comprises five thematic zones: Script, Scene, Sound, Prop, and Location. Upon entering, guests are greeted with a recreation of the hotel reception desk from the 2019 drama Hotel Del Luna. Within the Script Zone, visitors can test their screenwriting skills by completing unfinished scripts or collecting cards featuring famous lines from their favorite shows.
International K-drama enthusiasts visiting the exhibition have expressed a strong emotional connection to Korean series. One such fan, Ester, 49, shared that the first Korean drama she ever watched was Healer.
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- Interactive exhibition turns K-drama fans into regional tourists koreatimes.co.kr
