How Mediheal is evolving beyond sheet masks
This is the third in a series of interview stories and feature stories about L&P Cosmetic, a company behind the globally popular facial sheet mask brand Mediheal, introducing the philosophies, insights and future strategies of leaders of the K-beauty company. — ED Best known for turning sheet masks into a beauty routine staple, L&P Cosmetic’s Mediheal is building its next stage of growth around a…
L&P Cosmetic, the company behind the popular Mediheal facial sheet mask brand, is expanding its product offerings beyond masks to create a comprehensive skincare portfolio. Mediheal is focusing on toners, serums, cleansers, creams, and sun care products to address consumers' needs throughout their daily skincare routines. By leveraging its success with sheet masks, Mediheal is capitalizing on its expertise in ingredients and research to develop products that can be utilized before, after, and alongside sheet masks.
This strategy was demonstrated in Japan in August when Mediheal launched its Derma Skin Care Series, which includes toners, serums, and serum masks. The series utilizes three key ingredients that are central to Mediheal's formulation philosophy.
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- How Mediheal is evolving beyond sheet masks koreatimes.co.kr
