Franck Muller CEO Deepens Engagement with Luxury Watch Collectors

Nicholas Rudaz, the Chief Executive Officer of Franck Muller, has called on the Nigerian luxury community to embrace the brand's wrist watches for the strong individual identity they provide. During his first official visit to Nigeria, Rudaz participated in a multi-day program hosted by Polo Luxury across Lagos State and Abuja. He emphasized that Nigeria is a crucial market in the African luxury conversation, providing an opportunity to engage directly with collectors and clients instead of observing the market remotely.

Franck Muller is recognized for its technical ingenuity and unconventional approach to watch design. The company is known as the "Master of Complications" due to its history of developing highly complex mechanical watches, such as the Crazy Hours, tri-axial Revolution 3, and Aeternitas Mega. Rudaz explained that the brand creates expressions that challenge technical and creative boundaries in watchmaking, demonstrating that sophistication and creativity can coexist.

Polo Limited's CEO, John Obayuwana, praised Rudaz's visit as a significant moment in Polo's relationship with Franck Muller, offering rare direct access between the maison's leadership and Nigerian collectors. Obayuwana stated that luxury retail should extend beyond transactions, highlighting collectors' growing desire for access, knowledge, storytelling, and meaningful experiences.

Polo's Executive Director, Jennifer Obayuwana, noted that clients now have the chance to engage directly with the CEO of a leading Swiss watch maison, learn the brand's story firsthand, and experience the collections in a more intimate setting. She emphasized that this access not only provides exceptional timepieces but also grants entry into the world surrounding them.