Expedia unveils its 2027 destinations of the year – and only two are in Europe
Just 10 cities and regions made the cut, with South Lake Tahoe in California topping the list ahead of Hyogo in Japan and Punta del Este in Uruguay.
Expedia has announced its 2027 Destinations of the Year, with only two being located in Europe. South Lake Tahoe in California tops the list as the year's top destination, with searches up 195% from 2025. This North American alpine lake offers skiing in winter and water activities in summer. The Unpack ’27 trends report also named Hyogo in Japan as the second most searched destination, with searches up 95%, highlighting its unique combination of coastline, mountains, and castles.
In Europe, Perugia in Italy secured the seventh spot, seeing a 35% increase in searches. This Italian city is renowned for its 14th-century hilltop city center and jazz and chocolate festivals. The only other European destination in the top ten was Chichester in the UK, with a 30% rise in searches. Chichester is known for its Roman ruins, city walls trail, South Downs National Park, West Wittering Beach, and Arundel Castle.
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