CES organizer highlights S. Korean firms' AI innovation ahead of 2027 show

On October 14, the Consumer Technology Association (CTA) chief Kinsey Fabrizio stressed South Korean companies' focus on cutting-edge technologies, particularly artificial intelligence (AI), prior to the 2027 CES show in Las Vegas. During a press conference in Seoul, Fabrizio underscored the "tremendous amount of innovation" in AI across the country as one of the key factors making South Korea stand out for CES.

Furthermore, Fabrizio highlighted the startup innovation culture in South Korea, noting that around half of the approximately 800 participating companies at this year's event were startups. According to Melissa Harrison, a CTA vice president, the presence of South Korean companies at CES 2026 was notable. She added that various South Korean firms, such as Samsung Electronics, LG Electronics, SK hynix, Hyundai Mobis, and Kia Corp., plan to attend next year's show.

The press conference unfolded as numerous South Korean companies, including those linked to SK Group, have recently ceased participation in the annual Las Vegas-based electronics showcase. The CTA also presented insights from a consumer survey conducted in July, revealing that 70% of South Korean respondents use AI for work, while 47% utilize it on a daily basis. Additionally, the survey indicated that South Korean respondents save an average of 8.2 hours of work per week through the application of AI.