Brands Are Betting On Rookies Before They’ve Proven Anything. Titans Receiver Carnell Tate Explains Why That Works Both Ways
Carnell Tate, the No. 4 pick in the 2026 NFL Draft, talks NIL, his Snickers x adidas cleat and how endorsement deals change when you go pro.
The Tennessee Titans made Carnell Tate the fourth overall pick in the 2026 NFL draft, guaranteeing him a four-year rookie contract worth $51.1 million, which includes a $33.6 million signing bonus. Tate's previous endorsement deals with adidas and Snickers were secured before he signed his pro contract. Tate studied sports industry at Ohio State, giving him an edge in negotiating partnerships.
In late September, Snickers and adidas collaborated on a limited-edition Adizero Electric + II football cleat, priced at $180. Tate's pregame routine includes a Snickers candy bar, which gives him a boost of energy before kickoff. Despite his success, Tate remains focused on staying on his routine and controlling what he can. When asked about his long-term plans, Tate expressed interest in coaching at any level.
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